Belk Bowl Announces Alternating Partnership with SEC and Big Ten through 2025

Charlotte, N.C.– The Southeastern Conference (SEC) and the Big Ten Conference will be alternating conference partners for the Belk Bowl from 2020 through 2025. The announcement was made today by the Charlotte Sports Foundation, owner and operator of the game. The opponent facing the SEC or Big Ten each year will be announced in the near future.

Beginning next year, a team from the Big Ten will play in the Belk Bowl in 2020, 2022 and 2024, and the SEC in 2021, 2023 and 2025. The Big Ten representative will be the fifth selection after the College Football Playoff, while the SEC selection will continue to come from its Pool of Six.

The current affiliation contracts with the ACC and SEC, which began in 2014, run through this year’s game. The Belk Bowl has featured the ACC every year of the game since its inception in 2002. The SEC has been featured each year since 2014. The bowl has also featured the Big East Conference, the American Athletic Conference and Navy in previous years.

“We are pleased to announce the Belk Bowl has partnered with the Big Ten and SEC for the next six years,” said Danny Morrison, Belk Bowl Executive Director. “The SEC has proven to be a tremendous partner for the Belk Bowl, and we are proud to continue that relationship. At the same time, the opportunity to bring schools from the Big Ten to the city of Charlotte is something we feel will further enhance the experience of the game for the players, fans and the Queen City. Out of respect for our partners, we will wait to confirm the complete matchup and anticipate we will have that announcement in the near future. We look forward to a bright future for the Belk Bowl, the fans coming to Charlotte, and the national audience tuning in to watch these outstanding conference partners.”

College football’s only bowl game to call the Carolinas home, the 2019 Belk Bowl will be played on Tuesday, December 31st, with a 12:00 p.m.EST kickoff at Bank of America Stadium in Charlotte, N.C. Celebrating its 18thyear, the Belk Bowl will be televised nationally on ESPN.

Individual public tickets for the 2019 Belk Bowl will go on sale in the fall.

The Belk 2-Game Ticket Packageis available now at Fans who purchase the Belk 2-Game Pack will have the opportunity to secure the best seats for both the Belk College Kickoffand the Belk Bowl. The 2019 Belk College Kickoff will be played on Saturday, August 31stand features the South Carolina Gamecocks facing border rival the North Carolina Tar Heels to open the 2019 college football season.

For more information on the Belk Bowl, please visit

About the Charlotte Sports Foundation

The Charlotte Sports Foundation (CSF) is a 501(c)(3) created in 2013 to provide leadership for sports-based initiatives that enhance the economy and quality of life in the Charlotte region. CSF provides unique events and business opportunities around professional, collegiate and amateur sporting events, highlighted by the annual Belk Bowl and the Dr Pepper ACC Football Championship Game, as well as, the Belk College Kickoff Game.

CSF’s regular season football games include the Universities of North Carolina and South Carolina (2019 & 2023), Wake Forest University and the University of Notre Dame (2020), and East Carolina University and Appalachian State University (2021). These efforts are intended to create a positive economic impact in the region, as well, to enhance the quality of life.

The organization’s board of directors is comprised of regional business, industry and civic leaders who have a track record of bringing sports and economic development to the area. Please visit www.CharlotteSports.orgfor more information.

About Belk, Inc.

Belk, Inc., a private department store company based in Charlotte, N.C., is where customers shop for their Saturday night outfit, the perfect Sunday dress, and where family and community matter most. But Belk is more than shopping – it’s where you find your own unique way to express who you are. It’s where southern style lives. Shop Belk in 16 southern states and www.belk.comto find an assortment of national brands and private-label fashion, shoes and accessories for the entire family, along with top beauty brands, a wedding registry and Southern style for the home. Check out the Belk Newsroomto see the retailer in action as they give back to the community, deliver fashion-forward trends and more!

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